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Myra Ray

What Type of Content Should I Create for My Business Website?


Raleigh and Cary business owners understand that a blog is a useful way to maintain a strong online presence. Of course, there’s that pesky problem of creating content for the blog on a regular basis. We’ve talked about how often you should blog and how to create a content calendar. But you might also be wondering what type of content to create.

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Myra Ray

6 Steps to Develop Personas for Your Target Clients


Business owners learning about marketing may stumble across the idea of creating personas for their current or target clients. While creating personas sounds like a good idea, many entrepreneurs struggle with how to get started. Here is a step-by-step guide to personas.

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Myra Ray

Content Marketing: How Often Should a Small Business Owner Blog?


Blogging is not an easy thing to do for most busy business owners. Creating content takes work and time, and time is money when you run a small business. I recently explained why blogging matters for your business. Now that you’ve started a blog, let’s take a look at how often you should post.

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