Authors must market and promote their book on their own, especially those who are self-publishing. To do so, you must create an online presence.
Raleigh and Cary business owners understand that a blog is a useful way to maintain a strong online presence. Of course, there’s that pesky problem of creating content for the blog on a regular basis. We’ve talked about how often you should blog and how to create a content calendar. But you might also be wondering what type of content to create.
Business owners learning about marketing may stumble across the idea of creating personas for their current or target clients. While creating personas sounds like a good idea, many entrepreneurs struggle with how to get started. Here is a step-by-step guide to personas.