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Websites aren’t a “set and forget” project. As Raleigh and Cary business owners know, your presence on the internet in today’s world is vital: “around 97% of customers use the internet to search for local business.” Today, consumers’ tastes and preferences are constantly changing, as is the code supporting
Creating content month after month is a challenge for even the largest company. And those companies have teams of people dedicated to the task. The Raleigh and Cary small business owners with whom we work are often interested in content as a way to reach their audience, but many find it difficult to produce that content consistently. Last month, we
Marketing your small business is work you do with one goal in mind: finding more clients. Last month we talked about being a “builder” when marketing your business in Cary and Raleigh so that you target the right group of people. As you market to this group, you are working to build your clientele list. But building a business isn&rsquo
The number of websites hacked in 2016 increased 32 percent from the previous year. There are many forums where users post every day about new strategies for breaking into your online files. Small business owners might wonder why anyone would hack their small website, but even low-traffic websites provide value to hackers. Hackers often rely on smal
This is the third of three posts this month describing my Builder, Creator, Deliverer Marketing approach. Small business owners must manage so much. In these posts, I explain the breakdown of some marketing tasks and how to accomplish or delegate them. Read the first post on being a builder and the second on how to create content . Now that you&rsq
This is the second of three posts this month describing my Builder, Creator, Deliverer Marketing approach. Small business owners must manage so much. In these posts, I explain the breakdown of some marketing tasks and how to accomplish or delegate them. Read the first post on being a builder. Many Raleigh and Cary business owners know they should c
This is the first of three posts this month describing my Builder, Creator, Deliverer Marketing approach. Small business owners must manage so much. In these posts, I explain the breakdown of some marketing tasks and how to accomplish or delegate them. Small business owners don’t go to work (or walk into their home office) and decide, “
Websites are not something you build once and forget about for 10 years. We often compare them to houses in their need for maintenance. Unfortunately, with websites, you sometimes have to tear down the whole thing and start over as technology evolves. Challenges: That was the case with Residential Treatment Services of Alamance , a community that h
Relocating a scientific or medical laboratory or an entire company isn’t easy, but that’s exactly what Magellan Logistics does every single day. While Magellan’s reputation for quality, on-time work has led to a busy schedule, every business needs a website where new customers can learn more. We were thrilled to build a site that