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This is the second of three posts this month describing my Builder, Creator, Deliverer Marketing approach. Small business owners must manage so much. In these posts, I explain the breakdown of some marketing tasks and how to accomplish or delegate them. Read the first post on being a builder. Many Raleigh and Cary business owners know they should c
This is the first of three posts this month describing my Builder, Creator, Deliverer Marketing approach. Small business owners must manage so much. In these posts, I explain the breakdown of some marketing tasks and how to accomplish or delegate them. Small business owners don’t go to work (or walk into their home office) and decide, “
Websites are not something you build once and forget about for 10 years. We often compare them to houses in their need for maintenance. Unfortunately, with websites, you sometimes have to tear down the whole thing and start over as technology evolves. Challenges: That was the case with Residential Treatment Services of Alamance , a community that h
Relocating a scientific or medical laboratory or an entire company isn’t easy, but that’s exactly what Magellan Logistics does every single day. While Magellan’s reputation for quality, on-time work has led to a busy schedule, every business needs a website where new customers can learn more. We were thrilled to build a site that
When starting your own business, it can be exciting to watch your dreams come to fruition. On the other hand, the amount of work can feel overwhelming! When you’ve poured time and effort into bringing your vision to life, you may find that the resulting responsibilities can quickly add up. Luckily, many tools can help grow your business and o
Business owners about to build or rebuild their website might feel overwhelmed by the project. Creating a website means making many decisions about the design and content. Will the way you organize the navigation make it easy for customers to find you? Will the content compel potential new clients to click the “contact” button? In the e
Entrepreneurs are the driving force behind much of our local, national, and global economy. They produce new ideas and support business ventures which take products and services to new heights. However, like in any career, entrepreneurs can sometimes develop stereotypes. Keep reading to discover some common myths about entrepreneurs and the truth b
In a crowded online space, small business owners need to ensure their website can keep up with the competition. Whether you’re just getting started or want to help your site stand apart from the crowd, we’ve got you covered with our ultimate website cheat sheet. Design ● Keep it clean. Your website might look fancy, but if it lacks clar
When tackling significant projects for a client, sometimes the deadlines and details can become lost in the madness. At times like these, a project manager could be a helpful addition to your team to ensure that these tasks are executed efficiently and correctly. Not every team includes a project manager, and some can be critical of their role in t