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When starting your own business, it can be exciting to watch your dreams come to fruition. On the other hand, the amount of work can feel overwhelming! When you’ve poured time and effort into bringing your vision to life, you may find that the resulting responsibilities can quickly add up. Luckily, many tools can help grow your business and o
Business owners about to build or rebuild their website might feel overwhelmed by the project. Creating a website means making many decisions about the design and content. Will the way you organize the navigation make it easy for customers to find you? Will the content compel potential new clients to click the “contact” button? In the e
Entrepreneurs are the driving force behind much of our local, national, and global economy. They produce new ideas and support business ventures which take products and services to new heights. However, like in any career, entrepreneurs can sometimes develop stereotypes. Keep reading to discover some common myths about entrepreneurs and the truth b
In a crowded online space, small business owners need to ensure their website can keep up with the competition. Whether you’re just getting started or want to help your site stand apart from the crowd, we’ve got you covered with our ultimate website cheat sheet. Design ● Keep it clean. Your website might look fancy, but if it lacks clar
When tackling significant projects for a client, sometimes the deadlines and details can become lost in the madness. At times like these, a project manager could be a helpful addition to your team to ensure that these tasks are executed efficiently and correctly. Not every team includes a project manager, and some can be critical of their role in t
People love lists of ideas, especially in January. At the start of the year, you read all the amazing ideas and arrive at your office ready to tackle the to-do list for your business. But then a phone call comes in. Another client sends you an email with an urgent problem. Next thing you know, it’s March. That’s OK. Spring is a fantasti
If you manage your company’s website or are building a new one, you might hear about something called a CMS. While there are many to choose from, not all are created equal — and the one you select can help or hinder your business. What is a CMS? A Content Management System is a software used to produce, edit, and manage content. For a b
The Internet dominates much of today’s marketing sphere. With shopping, socializing, learning, and more available at the world’s fingertips, it’s vital for businesses to have a robust online presence. However, without having some background in computer science, digital marketing, or technology, it can be difficult to understand th
Marketers tell you to use social media to expand your reach and interact with existing and potential customers. Some of these platforms are tried and true, but it seems that every time you turn around there is another social media site everyone is using. LinkedIn has been around for years, but it’s often underused or misused. As you may know,