Print and web design raleigh nc - transforming businesses through web design and online marketing strategies.

When creating a design for your website or print materials, you might encounter a few terms about colors. But what are these words, why are they different, and why do you need to know? A lot of business owners don’t know these answers, so here is your guide to navigating the color world for print and web design. CMYK CMYK stands for cyan, mag
When you read a magazine, you probably don’t spend much time thinking about the design. You flip from one page to the next, enjoying the articles and the photos. That’s what good design does — makes it easy for the reader just to keep going and focus on the content. We recently worked with a new magazine publication, organizing th
If you hear the term “project manager” you may think of someone in a corporation, overseeing software development, or someone in a construction office, making sure the building is done on time and on budget. But project managers make appearances in many fields, coordinating teams to get things done. Your small business may consider work
The Internet is full of terrible websites. Some have ugly design, but many just lack vital elements that make it easy for visitors to get what they need. Business owners must think carefully about this; after all, it’s your website, but it needs to serve potential customers, not you. Forgetting to list your phone number or explain your servic
When business owners build a new website with Print & Web Designer, we give them the tools they need to make adjustments. While we’re happy to help publish content or make changes, we know busy business owners must also have the power to manage their site. After your website launches, we provide a training session on how to publish blog p
Websites are never fully finished. As soon as your company launches its new website, you’ll have some words to add or change. You may have a new idea about something. Still, we have to reach a point of completion in order to launch that awesome website. Many managers will work with Print and Web Designer or another Cary marketing firm to buil
Authors must market and promote their book on their own, especially those who are self-publishing. To do so, you must create an online presence. While that sounds as simple as putting together a website, marketing your book takes just as much work and thought as you put into writing it. Use this outline to organize your thoughts as you begin to bui
Inbound marketing is a relatively new approach to marketing. In the past, we pushed out messages to our potential customers. You may still use that approach sometimes, such as when you advertise. However, business owners today should also use inbound marketing, which is drawing people into your business instead. Creating an active, useful inbound m
Responsive web design is important. After all, more than 50 percent of people are looking at your website on a smartphone, tablet, or another device. Your website can look top-notch on a laptop, but if it is hard to read on a device, you’re going to lose business. We recently worked with Investment Works Insurance Services to update the site.