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Marketing your business means doing many things, whether it’s creating a website, writing content, networking, advertising, or building your brand. But there is one thing many small business owners overlook, and it’s probably the most critical step: updating your Google business profile. When potential customers go to find you online, t
Small business owners need a website that looks amazing and stands out — perhaps even more so than their larger competitors. That’s why we were thrilled to create a custom design for The Perky Lady , an Apex woman named April who sells “exquisite underthings.” Challenges: Template sites don’t offer the range of customi
Marketing terminology is one of the first things new Raleigh and Cary business owners must learn. And if that’s you, don’t worry! Many of these terms may be new to you. We recently talked about words relating to inbound marketing , specifically, and we’ve talked before about some more technical and website related terms . Below is
Inbound marketing is a fundamental shift in the way we market. It brings the customer to the product rather than the product to the customer using marketing automation. Marketing automation lets you become an Internet Marketing Expert by putting the right content, in the right context at the right time.
Website maintenance is critical to the security of your website. Consider these   scary stats : 43 percent of cyber attacks target small business. 64% of companies have experienced web-based attacks.   62% experienced phishing & social engineering attacks. 59% of companies experienced malicious code and botnets and 51% experienced den
Inbound marketing is a way of attracting more customers to your business. We’ve discussed several aspects of inbound marketing this month. Next, we should talk about your sales funnel.   Finding Your Customers   Every business owners should understand his/her target customer or audience. Business owners also need to know or learn: &
Inbound marketing is one strategy for spreading the word about your business by drawing customers to you. We recently explained the basics of Inbound Marketing . Now, let’s look at two more aspects of Inbound Marketing: the types of content you can use and some terms to know. Types of Inbound Marketing Content Inbound Marketing requires conte
  Facebook Live is an option we keep hearing questions about from Raleigh and Cary business owners. In our last post, How to Use Facebook Live for Your Business we told you what Facebook live is and gave you some tips to help you use it most effectively.   Connecting with viewers is one thing, but using Facebook Live to help boost sales i
  Facebook reported more than 2 billion active users for the first quarter of 2018. Facebook is one of the best places to interact with your current customers and find new ones.   Because so many people are on Facebook , you may have thought about trying Facebook Live, a way to show live video on your business page. Live videos elicit thr