Marketing your business means doing many things, whether it’s creating a website, writing content, networking, advertising, or building your brand. But there is one thing many small business owners overlook, and it’s probably the most critical step: updating your Google business profile.

Small business owners need a website that looks amazing and stands out — perhaps even more so than their larger competitors. That’s why we were thrilled to create a custom design for The Perky Lady, an Apex woman named April who sells “exquisite underthings.”

Marketing terminology is one of the first things new Raleigh and Cary business owners must learn. And if that’s you, don’t worry! Many of these terms may be new to you. We recently talked about words relating to inbound marketing, specifically, and we’ve talked before about some more technical and website related terms. Below is a list of 10 other marketing terms that will help you succeed in business.