The marketing funnel is incomplete without leads. In fact, leads are the main focus of the sales strategy. Without having access to properly qualified leads, the whole strategy and marketing funnel tumbles.
The term networking is definitely not new to the business world. Most professionals will tell how networking and creating connections with important people is a skill everyone in the industry needs to have. They push so hard for it because they know the importance it contains.
When a new season rolls around, it brings with it a few changes. For certain businesses, the arrival of summer means an influx of new and old customers. For instance, travel agencies, summer camps, water parks, etc., get frantically busy.