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Myra Ray

Why Target Marketing for Entrepreneurs is Vital to Their Success

a smart market strategy will be well focused

What is Target Marketing?

Target marketing or niche marketing as it is sometimes referred to as caters to a particular segment of the market. This can be determined through a number of factors such as geographical location, age group, and gender to name an obvious few.

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Myra Ray

Why Marketing for Lifetime Value of Your Business is Important

long term vision for marketing can have great benefits

What is the Lifetime Value of a Business? 

Lifetime value of a business is a prediction of how long lasting and profitable your relationship with consumers will be in the future. By focusing on these metrics, businesses are essentially encouraged to shift their focus from their short term gains to long term goals.

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Myra Ray

Why You Should be Using Social Media to Market Your Business

social media is essential for a modern business

Let’s face it – if you don’t have an active social media presence in this day and age, you may as well not even exist. As a business, your goal is to reach out to as many people as possible, and there is hardly any medium of communication that is as easy and as far-reaching as social media.

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