Whether you’re getting business cards, posters or brochures made for your business, there are a few things that need to be checked off the list. You already know the basic ground you need to cover, which includes the design, color theme, content, graphics, and layout.

Colors might just come across as a basic part of branding for most entrepreneurs, but they are way more than that. Colors can go on to define a brand as they play a crucial role within the whole process. The identity of your brand can be associated with the colors you have in your brand, which is why it is important to choose the right colors. Interestingly, there have also been instances where well-established brands have changed their colors, only to experience a lack of interest from customers. 

What are PGB, CMYK, and HEX?

Though at first glance, the words may only seem like random acronyms, but they are a part of our everyday lives in the colors we consume on a daily basis. Because of the impact visuals have on us and the force of color psychology in marketing, brands sometimes need to be very specific of the shade they choose for their product.