Marketing is a critical piece of doing business. After all, you need to let people know you exist. This awareness is why marketing teams do what they do.

Business owners about to build or rebuild their website might feel overwhelmed by the project. Creating a website means making many decisions about the design and content. Will the way you organize the navigation make it easy for customers to find you? Will the content compel potential new clients to click the “contact” button? In the end, will those decisions add up to something that represents your business?