The digital marketing landscape is a world of its own. It comprises of elements, unlike conventional marketing. One of the main elements of digital marketing is keywords.

A lot of people who don’t understand Google’s algorithm think that content writing beats the purpose of search engine optimization. However, what they don’t know is that content writing and SEO go hand in hand; their functions blend and overlap each other until one cannot exist without the other.

In the conflict between traditional and contemporary forms of marketing, the internet definitely has the advantage. Being the largest online directory present on the internet, Google offers multiple opportunities for individuals and organizations to get their business online.