If you are thinking of starting up your new brand sometime soon, or if you are simply struggling with your company’s branding, the first thing you need to know about is brand consistency and why it is so important.
Brand consistency simply means that the message your brand promotes is the same in every medium. Back in the day, print and posters used to dominate the world of marketing. Nowadays, social media is the main form of marketing.
Applications and websites such as Facebook, Instagram, and Snapchat, among others, are essential to spread brand awareness and inculcate brand recognition.
But the point is, the message needs to be consistent.
Here’s how to keep your brand design consistent across social media.
Use Consistent Brand Colors and a Logo Across Your Various Social Media Accounts
Social media has firmly established itself as THE way to promote your platform in a way that it reaches thousands (maybe even millions) of people.
If you’re a business owner, and you need to promote your brand, you will have to have a strong social media platform if you want to spread brand awareness and build customer loyalty.
Web design and brand design are both crucial components of branding and ones you need to pay attention to.
For example, if your brand’s color is red, make sure that red shows up everywhere – in the profile picture on Facebook, in the Instagram posts, even on the website itself.
When hiring your web designer, for example, be very clear about the message the brand wants to convey and what color most likely captures your brand’s identity.
Consistent Posting Style
It doesn’t really matter what your brand’s personality is like. What does matter is that you need to use a consistent tone and voice no matter where you post, and no matter how often. If your brand’s marketing is typically quirky and witty, you can’t adopt a strictly formal tone in some places. If the language of your brand is very simple, make sure to avoid complicated jargon.
Achieving brand consistency isn’t all that challenging, so long as you pay attention to these two points as far as brand design and web design are concerned.
If you are on the lookout for an efficient and trustworthy web and brand designer, we can help! Simply call 919-891-0545 or visit our website for more information on our services. Let us help you – starting today!