Inbound marketing is one strategy for spreading the word about your business by drawing customers to you. We recently explained the basics of Inbound Marketing. Now, let’s look at two more aspects of Inbound Marketing: the types of content you can use and some terms to know.
Types of Inbound Marketing Content
Inbound Marketing requires content in a variety of forms — something for your potential customers to read, watch, or hear that will pique their interest. What type of content you choose depends on a variety of factors, but it’s OK to think beyond blog posts.
Here is a useful list of some types of content you can create. As you can see, content takes many forms. Some of these forms are more sales-focused, while others are true content marketing, meant to inform and educate without persuasion. Ideally, your business will create a mixture of the two.
Inbound Marketing Dictionary
Like most things, Inbound Marketing comes with its own terminology. If you’re hearing terms you’re not sure about, here are six phrases to know.
If you have questions about inbound marketing and how it might work for your business, contact us for a free consultation.