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This post is the third of a five-part series on Inbound Marketing campaigns, and the different pieces that go into them. Understanding your buyer personas is the first step to create valuable content for your visitors. After all, what you are going to say depends a lot on the person to whom you are speaking. For example, you probably don’t sp
This post is the second of a five-part series on Inbound Marketing campaigns, and the different pieces that go into them. “Marketing automation” is a phrase you might be hearing more often. As a busy Cary business owner, you probably haven’t had time to dig into it. Let’s take a look at what that means and how you can use it
This post is the first of a five-part series on Inbound Marketing campaigns, and the different pieces that go into them.   Inbound marketing is a critical part of finding new clients — even for smaller businesses in Raleigh and Cary. But many business owners we speak to think inbound marketing is confusing. Here’s a breakdown of wh
What’s the first thing you check on your phone in the morning? For 58 percent of users, it’s straight to their email inbox. Meanwhile, only 11 percent said they check Facebook first. On the surface, social media marketing is more exciting than email campaigns, but would you believe it’s way less effective? Here are five reasons wh
Most websites have a Frequently Asked Questions page, but few creators spend much time thinking about it. Creating a great FAQ page can set you apart from your competitors by telling a different side to your story and optimizing your website for search engines . Crafting an informative FAQ page could be the unsung sales hero of your website. It may
Search Engine Optimization is a challenge for any sized business, but particularly for smaller companies. Obviously, a giant such as Coca-Cola can afford to spend countless hours and a nearly unlimited budget making sure they rank for any keyword they desire. Your Raleigh or Cary business does not have such resources. However, that doesn’t me
Marketing your business means doing many things, whether it’s creating a website, writing content, networking, advertising, or building your brand. But there is one thing many small business owners overlook, and it’s probably the most critical step: updating your Google business profile. When potential customers go to find you online, t
Marketing terminology is one of the first things new Raleigh and Cary business owners must learn. And if that’s you, don’t worry! Many of these terms may be new to you. We recently talked about words relating to inbound marketing , specifically, and we’ve talked before about some more technical and website related terms . Below is
Inbound marketing is a fundamental shift in the way we market. It brings the customer to the product rather than the product to the customer using marketing automation. Marketing automation lets you become an Internet Marketing Expert by putting the right content, in the right context at the right time.