With so many websites selling the same things, how do you know who to trust and buy from? Getting people to trust you when all they see is your website can be a little daunting. But the truth is people prefer to do business with businesses they know and trust. So, how do you develop a trusting relationship through the Internet and turn a website visitor into an online sale?
I learned a long time ago that the money in your business is in your database. Okay, your systems and processes are important too but it's your list of clients that holds the gold. Have a new product or service? Tell your database about it. Are you having a sale? Tell your list of buyers about it. Selling your business? The bigger the list, the bigger the payday.