Let’s face it – if you don’t have an active social media presence in this day and age, you may as well not even exist. As a business, your goal is to reach out to as many people as possible, and there is hardly any medium of communication that is as easy and as far-reaching as social media.

The fact that businesses continue to communicate with customers through email speaks a lot about the popularity and effectiveness of the tool. Had it not been effective, it would have gone extinct as others started to take its place.

Facebook dominates the social media landscape today due to its massive user base. Official statistics show that over 1.5 billion people use Facebook every day and over 7 million advertisers use the platform to promote their brand.