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Why is Website Maintenance Important?

Print and Website Designer -  Website Maintenance Importance

A well-designed website is essential to the success of any business or organization. It is the first impression that many people have of your business, so it is crucial to make sure it is designed right. 

Now, you may think that the job is done after you have designed and launched your new website — but this is not the case. Though your website is live, there is still work to be done to ensure everything runs smoothly. This means regularly checking in on what pages are doing well and which ones need improvement, as well as keeping up with any new features or tools that could improve how customers interact with your site.

A comprehensive article about the basics of website maintenance to better understand the process.

Here are 8 aspects to keep in the back of your mind while designing and maintaining your website:

Keep your site secure 

WordPress is the most popular content management system (CMS), powering almost 40% of all websites. Unfortunately, this also makes it the most targeted platform when it comes to hacking. Hackers are constantly looking for vulnerabilities in WordPress websites; if your site is not properly maintained, it could be an easy target. 

When you neglect website maintenance, your site becomes more vulnerable to security threats. Outdated software can leave you open to attack, and expired security certificates can make it easy for hackers to access your site. By staying on top of the latest security patches and software updates, you can help prevent security breaches before they happen and keep your site secure. 

You should also create backups of your website so that you can restore it if it is hacked or taken offline.

Keep the downtime to a minimum

Downtime is inevitable, but you can minimize it by creating a maintenance schedule and sticking to it. Regular site maintenance will help ensure that your website is always up and running. If you neglect to maintain your site, it could eventually become inaccessible to your users. This could lead to lost customers and revenue. 

Improve your SEO rankings 

Your website is the cornerstone of your online presence, and SEO is the key to ensuring it performs well. Search engine optimization is an inbound marketing strategy that ensures that your site is visible to potential customers when they search for keywords related to your business. A well-optimized website will attract more visitors, leading to more customers and sales.

If you want your website to rank well in search engines, you need to focus on these factors:

  • Targeted keywords
  • Dynamic (or adaptive) content
  • Responsive design 
  • Page load time
  • Social media engagement 
  • Link building

One of the best ways to ensure your website is SEO-friendly is to use the Google Analytics tool. This tool will help you monitor your traffic and user behavior, so you can identify your best-performing pages as well as find and fix landing pages with high bounce rates. 

Improve user experience 

Failure to keep your site well-maintained can result in several issues, including 404 error pages, broken and malicious links, slow load time, incorrect information, and more. All of these things can lead to a poor user experience, which can, in turn, lead to lost customers and revenue.

Establish a professional image 

Your website is often the first impression potential customers have of your business. You want that first impression to be a good one! A well-maintained website conveys that you are a professional, reliable business. On the other hand, an outdated or neglected website can give visitors the impression that you don't care about your business or are not keeping up with the times.

Build customer loyalty

A website that is well-maintained and up-to-date builds customer trust and loyalty. If your website looks outdated, customers may question the quality of your products or services. Furthermore, if you have an eCommerce website, customers need to know that their personal information will be safe on your site. Regularly updating your website shows that you are keeping up with the latest trends and technologies, which can only improve customer confidence in your business.

Always have a backup

Losing your website can be a nightmare. If you don't have backups of your files, you could lose everything — all your hard work, content, and images. That's why it is important to regularly backup your files. You never know when something could happen to your website, so it is better to be safe than sorry.

Choose the right website maintenance partner

Just because your website is up and running does not mean the work is done. In fact, now the real work begins. To ensure your website continues running smoothly and efficiently, you will need to perform regular maintenance. 

But how do you choose the right partner to help you with this crucial task? 

Here are a few things to look for: 

  • Look for a company that offers around-the-clock support.
  • Make sure they have experience with your type of website and platform. 
  • Find out what kind of monitoring they do on their end. There are many options, including checking for potential vulnerabilities or scanning your site's code to find any issues. 
  • See if they offer any training or education opportunities. The more knowledgeable your in-house team is, the better off you will be when something goes wrong and you need assistance from someone who understands what needs to be done to fix it.
  • And last but not least, consider the rates associated with their services and the length of time each package lasts before expiring (typically ranging from monthly packages to annual ones). 

With all these considerations in mind, finding a reliable partner will hopefully be much easier than you expected!


A website may be one of the most critical tools in your business arsenal, but that does not mean it will take care of itself. Website maintenance tasks can be time-consuming, but they are necessary to keep your site secure and running smoothly. 

Contact Print And Web Designer (PWD) today!

Print And Web Designer provides businesses in North Carolina with a comprehensive array of website/print design and marketing services, including Triangle/Durham/Cary web design, content marketing, brand design, brochure design, and magazine design. We have the knowledge and experience to keep your website up-to-date and running smoothly. We can also help you troubleshoot any problems that may arise. 

Contact us at (336) 684-6505 or through this online form to learn more about our web maintenance services! 

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