Maintaining brand consistency through all channels is one of the most essential parts of the branding process. One of the ways to help achieve this is through a style guide. Think of it as a sort of a rulebook containing all the instructions on how the look and feel of your brand should be across all mediums, from web content to presentations to business cards.
Apart from ensuring brand consistency, another major advantage is that it saves time in the design process as the designing team knows exactly what they need to do, and delays are avoided as a result of fewer revisions being requested.
Here are 4 helpful tips on how to create a style guide for your brand and achieve better outcomes and enhanced productivity.
1. Chose a Color Palette
Imagine if the iconic Coca Cola logo was green and yellow instead of red and white, it certainly would not give the right feel of the brand. Even a slightly lighter shade of red on the logo would feel strange. Maintaining color consistency across all mediums is essential to maintaining the look and feel of the brand.
This is why, when creating a brand style guide, select a color palette and have its values defined for all the various color formats such as RGB and CYMK.
2. Define Your Logo Size and Placement
Imagine a Ralph Lauren t-shirt, and you are likely to picture the brand logo placed at a specific position. Often, a logo’s size and placement can be just as important as its color when it comes to branding. In your style guide, have your brand logo size and placement as well as any variations properly dictated so that consistency is reflected across the board.
3. Choose Typefaces That Reflect Your Brand Identity
It would certainly give your brand a confusing look if your business is on some serious subject such as finance or law and the fonts you are using are casual and non-serious. Select a set of fonts for your brand that clearly reflects your identity and the tone of your business to ensure that it complements rather than contradicts your brand image.
4. Set the Tone
Your brand tone or voice that you employ across all your communications should sound and look a certain way. In your style guide, be sure to set a guideline for your content writers on how they should dictate your brand to ensure that it complies with your brand identity and really speaks to the targeted audience.